AI
7.0
Moving from AI adoption to an AI operating model: How Docusign engineering went beyond tool rollout
Docusign scaled AI coding tools from 49% adoption to 100% of 1,100+ engineers by shifting from tool rollout to an operating model. The company established an Eng AI Champions team to provide guardrails and workshops, then embedded AI Multipliers in individual teams. Initial 18% productivity gains plateaued until the company moved beyond coding assistants toward reusable agents and automated workflows.
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